Foursquare needed digital content to help drive qualified leads to access to their thought-leadership materials.

Our discovery sessions revealed that Foursquare was using Medium to distribute its content which was limiting its ability to segment content in a useful way, track user engagement and integrate lead-generation campaigns.

Our solution was to build Foursquare Intersections: a dedicated content hub for publishing, promoting and tracking all essential thought-leadership content, guides and webinars.

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