Sharp needed a digital experience that allowed consumers to dynamically experience their new AQUOS TV.
Our discovery sessions demonstrated that the electronic landscape was a cluttered one: many brands were simultaneously competing with similar products at the same time. Sharp needed to stand out and a way to educate its potential customers with captivating and informative visuals.
Our solution was to build a rich microsite experience that allowed users to engage with the Sharp’s new Aquos TV in real-time. Using a photorealistic 3D model of the TV, consumers were taken on a visual self-guided tour of its streamlined design, key features and how the Aquos compared with competitor’s models.