GroundTruth needed a sales enablement tool for prospective clients, that could demonstrate how they capture quality data for their location products.
Our discovery commenced with a crash course – courtesy of GroundTruth’s engineers – which helped us understand the complex and compelling ways in which quality location signals are identified. Following that, several discovery sessions with the marketing team helped us develop the unique and engaging story further, and begin to visualize how it could be told.
Our solution was a self-guided microsite that inspires prospective clients to interact with, and learn about, location technology. As a destination it also visualizes GroundTruth’s processes and products, and underpins GroundTruth’s commitment to 94.5% data accuracy.